Lomé, December 12, 2024. The Beninese media seminar on the theme "Media and New Technologies" came to a close after three days of intense activity at Elona House in Porto-Novo. Held from December 10 to 12, 2024, the event brought together some 50 media professionals—journalists, sound technicians, marketing managers, and radio administrators—to explore the opportunities offered by technological developments, particularly Artificial Intelligence (AI).

 Training to adapt to the digital age

This FOMECAF initiative aimed to equip participants with the tools they need to adapt to current technological transformations. The conferences and workshops addressed the practical uses of AI in the media, content production, and optimized resource management. Experts emphasized the ethical integration of this technology, while addressing the concerns of stakeholders.

 Hands-on workshops and enriching sessions

The practical workshops offered demonstrations on the use of AI, particularly in content management. The "Marketing and Fundraising" workshop provided tools for promoting media and mobilizing the necessary resources, while the sound workshop taught participants about studio and live practices.

The panel of experts, from left to right: Néhémie Kpétéré, Dr. Augustin Ahoga, Emmanuel Ziehli, and Jonathan Darboux.

A new era for Beninese media?

This seminar was an opportunity for capacity building for Beninese media outlets. Thanks to the knowledge they acquired, they will be able to integrate technologies such as AI, improve their productivity, and continue to influence their communities. Porto 2024 will remain a turning point toward a new approach to media, combining tradition and innovation.

Andrea Luzi led a master class on sound technologies.

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For Médias Ebène, it was another opportunity to meet with numerous media outlets and promote our partners' radio content. It was also a unique opportunity to assess the needs and constraints of French-language media in Africa.