Lomé, December 12, 2024. The Benin media seminar on the theme "Media and New Technologies" concluded after three days of intense activities at Elona House, Porto-Novo. Held from December 10 to 12, 2024, the event brought together about fifty media professionals – journalists, sound technicians, marketing managers, and radio administrators – to explore the opportunities offered by technological advancements, particularly Artificial Intelligence (AI).

 Training to adapt to the digital age

This FOMECAF initiative aimed to equip participants with the necessary tools to adapt to current technological transformations. Conferences and workshops covered the practical uses of AI in media, content production, and optimized resource management. Experts emphasized the ethical integration of this technology while addressing the concerns of stakeholders.

 Practical workshops and enriching sessions

The practical workshops offered demonstrations on the use of AI, particularly in content management. The "Marketing and Fundraising" workshop provided tools to promote media and mobilize necessary resources, while the sound workshop instructed participants on studio and live practices.

The expert panel, from left to right: Néhémie Kpétéré, Dr. Augustin Ahoga, Emmanuel Ziehli, and Jonathan Darboux.

A new era for Benin's media?

This seminar was an opportunity to build capacity for Benin's media. Thanks to the knowledge gained, they will be able to integrate technologies like AI, improve their productivity, and continue to influence their community. Porto 2024 will remain a turning point towards a new approach to media, combining tradition and innovation.

Andrea Luzi led a masterclass on sound technologies

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For Médias Ebène, this was an additional opportunity to meet many media outlets and offer our partners' radio content. It was also a unique chance to assess the needs and challenges faced by Francophone media in Africa.