Médias Ébène adopts a new visual identity

This essential work was entrusted to the talented Togolese graphic designer Abigaïl Hodor and took two months to complete.

The Médias Ébène logo, designed for African media, is a distinctive visual representation. Composed of four superimposed semi-circles, it forms a rainbow reminiscent of Wi-Fi and Bluetooth connection symbols, illustrating connectivity and data transfer, which are essential in media.

The upper semi-circle, yellow, starts at the base of the arc and ends with a small round orange shape, symbolizing the beginning of broadcasting and information transmission, embodying Africa's cultural diversity and richness. The dynamic yellow and orange colors evoke the energy and vibrancy of African media, which are constantly evolving.

The next two semi-circles, orange and yellow, stop halfway, representing the stages of the communication process and the diversity of voices within African media. Each participant contributes uniquely.

The fourth semi-circle, yellow, ends with a square orange shape, symbolizing the stability and solidity of African media, rooted in their values and traditions while remaining open to innovation. The square shape contrasts with the curves of the semi-circles, evoking structure and organization, which are crucial for media credibility.

Alongside this design, the name 'Médias Ébène' is inscribed in uppercase and brown, adding a touch of sophistication and seriousness. Brown, associated with earth and roots, recalls the attachment to traditions and cultural identity.

This logo embodies Médias Ébène's mission: to connect, inform, and inspire African media. Through its simple yet meaningful appearance, it offers a modern and inclusive representation of communication in Africa, where tradition and innovation converge to create a rich and vibrant media landscape.

In March 2024, 'Radio Réveil France' and 'Radios Ébène Développement' merged to create 'Médias Ébène,' a new entity dedicated to supporting and developing Christian media in Francophone Africa. Based in Pontarlier, it inherits rich, complementary histories and expertise. With about thirty active members, a six-person board of directors, and a three-member executive committee, 'Médias Ébène' continues the mission of its predecessors. Since 2019, the two associations have collaborated closely, notably during the first seminar in Lomé, and contributed to the creation of FOMECAF, which brings together 129 media outlets in 13 countries.